PRODUCTS & EXPERIMENTS
INSIDE OBYON LABS
William Gillbert has perform at the world’s leading theatre
PHASE 01
QUESTIONS
Every direction inside OBYON Labs begins with questions —
about problems, systems, and unmet needs.
PHASE 02
EXPLORATION
Ideas are explored through research, thought experiments, and early prototypes
without pressure to immediately ship.
PHASE 03
EXPERIMENTS
Small, focused experiments are built to test assumptions and observe real behavior.
PHASE 04
REFINEMENT
Experiments that show promise are refined, simplified, and aligned with long-term intent.
PHASE 05
PRODUCT DIRECTION
Only a few ideas move forward — evolving into products when they prove real value.
